Design for Food Retail:
from the traditional retail outlet to retail entertainment
Design’s contribution to the retail market is more and more decisive not only in the fashion sector, but also in other different fields such as food retail and consumption. Today every purchasing experience must be involving, multi-sensorial and gratifying also aesthetically. It is the retail entertainment, a trend that is gradually transforming retail outlets in venues that entertain, communicate emotions and atmospheres.
A specialisation that looks to the future
The future of retail outlets has already begun and baker’s, pastry and ice-cream shops represent a continuously changing market that is highly potential for designers and architects in possess of the creative, aesthetic and planning skills that are required by the evolution in retail.
The new course by Poli.Design
Consortium of Politecnico di Milano
Poli.Design-Consortium of Politecnico di Milano has established the first and only course in Europe of high standard training in “Food Experience Design – Baker’s, Pastry & Ice-cream Shops”, the new specialisation for designers and architects interested in planning new food retail outlets, in touch with the evolution of the markets and the aesthetic codes.
Specialised lecturers and vanguard professionals
Lecturers of the course are high-profile personalities of Politecnico di Milano who will focus on the planning, design and furniture topics, and specialised professionals who will develop entrepreneurial, technological and sociological topics for a complete analysis of the sector.
Professional opportunities
Participants will acquire planning skills and receive a certificate of attendance by Poli.Design-Consortium of Politecnico di Milano. They will be able to cooperate with companies of the design, contract, furniture, technical sectors and buyers of retail spaces.
Structure of the course
The course develops through theoretic-practical modules for a total of 232 of frontal lessons, practical exercises and a final project work that will assess the acquired creative and designing skills.
In touch with the industry, the market and professional operators
The cooperation with specialised companies and the sponsoring institutions will offer participants a constant contact with the operators of the sector. The research and application results developed in the final project work will be presented with a preview at SIGEP’09, the Academic Partner of the course, the annual Rimini Fiera trade show dedicated to the operators of the Ice-cream, Pastry, Confectionery and Bakery sector.
Educational tours
During the course teachers will lead participants on visits to a selection of innovative retail outlets and retail entertainment spaces in Milan, in order to study in depth their features, functions and solutions.
Candidates
The course is reserved to graduates of first and second degree, preferably in architecture, design or engineering, and professionals interested in specialising in the design and layout planning of innovative retail outlets for the food retail sector.
Duration and Venue
The course starts 15th September and will end 4th November 2008, with an attendance of 29 days, eight hours a day.
Lessons are held at: Politecnico di Milano, POLI.Design, Via Durando 38/a, Milan.
Admission
The admission to the course, for a maximum of 30 students, will be subject to a selection process. Before the interview candidates must send their CV describing in brief their studies and possible professional experience.
Fee and Study Grants
Euro 5,000 + IVA (€ 4,000 + € 1,000 of admission fee).
The Academic Partner SIGEP'09 and the sponsoring companies offer study grants for deserving candidates.
Innovation-oriented professional updating
The course in "Food Experience Design" expands and completes Poli.Design’s educational offer, which is aimed at a permanent updating of professional competences and a continuous scientific confrontation with the main innovation, product and system issues.
A high-standard course of specialisation
The post-university specialisation course in “Food Experience Design” is at its third edition and is reserved to 30 Italian and foreign participants.
It will have a critical and formative character and will focus on all aspects concerning planning: interior design, creation of environments, furniture, use of new materials and colour, role of sound and lighting technologies, the evolution of the market and new trends.
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