Pizza Experience Design
Designing innovative pizzerias
The role of design is more and more decisive also in the most traditional sectors of the restaurant industry such as pizzerias. Today every consumption experience must be involving, multi-sensorial and gratifying also aesthetically, and the shops are progressively turning into places with a high design content, able to entertain, and communicate emotions and atmosphere.

Innovative pizzerias:
For designers and architects a specialization that looks to the future
The future of the restaurant industry has already started and pizzerias represent a highly potential changing marketplace for architects and designers mastering the creative, aesthetic and planning skills requested by the evolution in the retail, entertainment and hospitality industries.

The new course by POLI.design
Consortium of Politecnico di Milano
POLI.design – Consortium of Politecnico di Milano has established the first and only course of high standard training in “Pizza Experience Design – Design for the Innovation of the New Pizzerias”, a specialization for architects and designers interested in specialising in the planning of pizza shops, in touch with the evolution of the industry and the aesthetic codes.

Specialised teachers and vanguard professionals
The teaching staff includes personalities of Politecnico di Milano, who will be in charge of developing topics related to  architectural planning, and a selection of experts who will focus on entrepreneurial, technological and sociological topics for a complete view over the sector.

Professional opportunities
Participants will acquire designing skills and receive a certificate of attendance by POLI.design – Consortium of Politecnico di Milano.
They will have the opportunity to cooperate with design studios, contractors, furniture and fittings producers, and clients commissioning projects for entertainment and restaurant spaces.

Structure of the course
The course develops through theoretic-practical modules for a total of 120 hours of frontal lessons, practical exercises and a final project work.
At the end of the course a practical exercise will assess the acquired creative and design skills.

In contact with the industry, the market and professional operators
The cooperation with specialised companies and the sponsoring institutions will offer participants a constant contact with the operators of the sector.
The research and application results developed in the final project work will be presented with a preview at SIGEP’09, the annual Rimini Fiera expo for operators which is Academic Partner of the course.

Innovation-oriented professional updating
The course in "Pizza Experience Design" expands and completes POLI.design’s educational offer, which is aimed at a permanent updating of professional competences and the constant scientific confrontation on the main innovation, product and system topics.

An innovative course for a new specialization
The course of high standard training in “Pizza Experience Design” is reserved to 30 Italian and foreign students. It will have a critical and formative character and will focus on all aspects of planning: interior design, creation of environments, furniture, new materials, use of colours, role of lighting and sound technologies, evolution of the market and new trends.

Educational Tours
During the course teachers will guide the students through visits to innovative retail shops and new entertainment venues, in order to study in depth their characteristics, functions and planning solutions.

Candidates
The course is reserved to Italian and foreign graduates of first and second degree, preferably in architecture, operators of the sector and professionals interested in specialising in the design and planning of public venues and innovative pizzerias.

Duration and venue
The course will take place from March 3rd to 21st 2009, for a term of 15 days, 8 hours a day.
Lessons will be held at:
Politecnico di Milano - Campus Bovisa
POLI.design, Via Durando 38/a, Milan.

Admission
The admission to the course, for a maximum of 30 students, will be subject to a selection process.
Before the interview candidates must send a short CV describing in brief their studies and the possible professional experience

Fee and Study Grants
Euro 4,000 + VAT (€ 3,500 + € 500 of admission fee).
The Academic Partner SIGEP’09 and the sponsoring companies offer many study grants for deserving candidates.

In order to apply for the award of study grants, candidates must send their CV to: formazione@polidesign.net